Learn | Inspire | Grow - Success Quotes for Entrepreneurs
Daily dose of E-commerce and Digital Marketing gyan!
Give them quality. That’s the best kind of advertising
Give them quality. That’s the best kind of advertising. The essence of this quote by Milton Hershey is probably the reason for the grand success of yesteryear brands! Today’s marketers are caught up with the need to churn out as much content as possible in the shortest amount of time! With customers wanting products at...
Modern sales feels more like a Doctor/Patient relationship than a Salesperson/Prospect relationship
In today’s sales landscape, a change similar to the bond between a doctor and patient is unfolding. Modern sales feels more like a Doctor/Patient relationship than a Salesperson/Prospect relationship This Mark Roberge’s quote highlights this shift from traditional sales to a more personalized and empathetic approach, much like the healthcare field. 🏥💼 👩⚕️ Modern Sales:...
Focus on How to Be Social, Not How to Do Social
Focus on How to Be Social, Not How to Do Social In the realm of modern communication, the distinction between being social and doing social holds the key to meaningful engagement. This quote by Jay Baer encapsulates the essence of building genuine connections in a digital age. 🌐🤝 The Depths of Authenticity Imagine a gathering...
Start with the end in mind and work backward.
Envisioning the destination before embarking on a journey is a principle that transcends time. “Start with the end in mind and work backward” – Michael Stelzner This quote encourages us to orient ourselves by first understanding the end goal, then meticulously crafting our path backward from there. 🛤️🎯 The Power of Foresight Picture building a...
Stay committed to your decisions, but stay flexible in your approach.
Staying true to your decisions is important. But does staying committed to decisions mean we have to be fixed with our approach too???🤔 Sometimes we start out with a certain approach but realize its not working. Even worse, it back fires❗ Should we stick with it?? or should we try a different approach?? Life’s journey...
If you don’t understand people, you don’t understand business.
In the intricate dance between commerce and connection, lies a fundamental truth that reverberates through the corridors of successful enterprises: “If you don’t understand people, you don’t understand business.” 👥📈 Unlocking the Human Connection Most of the businesses tend to isolate what they are selling from the people they are selling to and that is...
People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
Change with the change 👍 else you will die like a dinosaur! In the swiftly evolving landscape of consumer behavior, a seismic shift has taken place in the way people approach shopping and learning. Just a few years ago, traditional methods of advertising and engagement held sway, dictating the pace of consumer interactions. However, the...
Advertising brings in the customers, but it is your job to keep them buying from you.
Never ever turn your customers into consumers! Advertising brings in the customers, but it is your job to keep them buying from you. In the realm of business, advertising is akin to opening the door to your store, inviting customers in with enticing displays and promises of value. However, the journey doesn’t end there. This...
A comedian can’t stand in front of an audience and tell them he’s funny. He has to tell the joke and let them decide
You can’t just blow your own horn without actually proving it!❌ That is another way of saying you can’t just keep marketing and telling people you are the best or your products are the best and expect high & sustained conversions… 💁♂ You have to back them up with proven quality & results and follow...
Google Only Loves You When Everyone Else Loves You First
If you actually pay attention to Google’s SEO guidelines & the algorithm updates that keep coming out, it is easy to realize that it wants you to publish content for the users.🤔 But what we focus on instead, is Google. We try to write content for google, wether it makes sense or not which does...
SEO is not something you do anymore, it’s what happens when you do everything else right.
Ranking algorithms keep changing or improving from time to time. You can’t just say – oh, it needs 3% keywords in the content. Let’s add it. Need backlinks – let’s purchase some. SEO is no more just a few rules to be followed.❌ No! The algorithms are getting smarter. They see the context! Ultimately what...
Your Goal Should Be To Own Quality Time In Your Customer’s Inbox
Putting out Quality Content is great! But you want it to reach your audience as well.🤔 What better than Email Marketing that has an ROI of 3800%. 😲 It is a great way to reach out to your customers and stay in touch with them.✔️ Email lets you share the content directly with your leads...
Content is anything that adds value to the reader’s life.
Anything that is published on the internet is content. It doesn’t necessarily have to be an article, in fact not even text!👈Content is anything that adds value! As long as it adds value for your audience, wether it is just a line of text, an article, social media creative, infographic, audio, video – it is...
The best ideas come as jokes. Make your thinking as funny as possible.
Right from childhood, we are all told to think outside the box but trained to think within boundaries.🙄 The Best Ideas Come As Jokes Best ideas can come only when you think with an open mind.🤯 In fact, often, the best ideas come as jokes! When we are busy cracking jokes, we let our brains...
Great Content is the best sales tool in the world.
Content has the power 💪to engage your existing customers and bring in new or prospective ones, generate leads, build trust among your audience and create brand awareness if done right! Great Content is the best sales tool in the world. And it is much cheaper than other ways of marketing.🤔 But Quality and Contextual Validity...
The secret to getting results from your social networking is to act like a member, not a marketer.
Family matters….whether it’s real world or virtual.✔️...
Never forget social media is for reach but email is for revenue.
Social Media is great for reach! It is great for reaching out to people 👥 and interacting with them. It helps strengthen 💪 the relationship with your audience which is important. But when it comes to conversions 💰i.e. actually become your customers, Email Marketing does the work better.🤔 Email Marketing not only drives customer acquisition...
Traditional marketing talks at people. Content marketing talks with them.
Unlike Traditional Marketing, Content Marketing opens up a complete communication channel between the audience and the marketers. Talking, Listening, and Engaging – all activities happen when you get into content marketing (if you are doing it right). Traditional Marketing vs Content Marketing “Traditional marketing talks at people. Content marketing talks with them.” In content marketing,...
Customers can’t always tell you what they want, but they can always tell you what’s wrong.
Always hear what your customers’ have to say. Value your critics. Customers can’t always tell you what they want, but they can always tell you what’s wrong. Customers are more likely to share what’s wrong in the product once its out there. But if you ask them they won’t know what they want. It happens...
The brands that can connect with the client in a real way will win.
You can’t use the ‘One Size Fits All’ approach when it comes to business. Every person is different and so obviously every client too!🤔The brands need to connect with the client in a real way. Connect with the clients on a personal level, maybe a face to face interaction, know their exact requirements, and provide...
If you cannot do great things, do small things in a great way.
If you cannot do great things, do small things in a great way! Every drop of water 💧 matters. Similarly, every thing you do matters, no matter how small.👈 Doing great things definitely sound great but you don’t neccessarily have to do great things in order to be succesfull or create change. If you can...
Making promises and keeping them is a great way to build a brand.
None of us likes broken promises or should I say – every single person hates broken promises. If someone breaks their promise once, you will most likely not trust that person again with their promises.❌ The same is the case with brands and their customers. People will believe you once. If you fail to deliver...
Quality is more important than quantity. One home run is much better than two doubles.
Steve Jobs said “Quality is more important than quantity. One home run is much better than two doubles”. And I totally agree with it! Lets take an example to understand this better! Which is better? 👉Getting a few likes on every post or article? OR 👉Getting hundreds or thousands of like or shares on a...
The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI.
Marketing is no more about just creating an advertisement with the brand’s tag line or product highlights. A modern marketer has all the tools available to make data-driven decisions. Marketing takes a lot more. With Digital Marketing, performance and conversions have become quantifiable. Technology is growing at a fast pace with new marketing avenues and...
90% trust peers on social networks (even strangers); only 15-18% trust brands.
Gone are the days when marketing meant advertising the qualities of your brand or products to the customer and expecting them to trust the brand. No doubt, there are still buyers who get influenced by those advertisements, but most of them trust peers on social networks. But that percentage has reduced drastically over time. This...
Tell a story. Make it true. Make it compelling. And make it relevant.
Below written text is SENSELESS. Avoid reading it!❌ Tell a Story Everyone has a thought to express, a move to impress, an idea to revolutionize their life or world around them. The best way to convey all this is to string together words filled with emotions & memories and crafted into a beautiful story.😇 Make...
The paradox is the more info you give away, the more people will buy what you have to give.
That is probably because the more info you give away, more trust you are creating amongst people as you are coming across as being genuinely helpful and concerned for others. 🤔 In today’s world, where everyone is busy, the general notion is – Who has the time to help? and Who helps for free? 🤷♂️...
Don’t think of pitching, Think of offering. The offer is better than a pitch.
Sonia Simone rightly said – “Don’t think of pitching, think of offering. The offer is better than a pitch”. Lets understand why! For any business, whether online or offline, the ultimate goal is to get sales.💰 And it depends a lot on how you market your products or services.👈 One way is to pitch your...
If you don’t make mistakes, you aren’t really trying.
There is only one sure shot way to not make mistakes – Do nothing! (That is also the biggest mistake. But that’s another story) 🤔 “If you don’t make mistakes, you aren’t really trying.” Most of the people just follow the tried and tested path with sure shot results. Those results may be mediocre. But...
Social media is about sociology and psychology more than technology.
Social Media is no doubt built over technology and it is important to understand the technology and stay updated with the latest features. However, marketing is still more about the sociology and psychology of your prospective customers more than the technology itself.🤔 Technology keeps changing. One can not ensure engagement and purchases just by learning...
In the world of internet customer service, it’s important to remember your competitor is just one mouse click away
With everything happening instantly with a click, customer’s expectations are also on a rise. And your competitor is just one mouse click away. There is cut-throat competition even at the customer service front. Thus it is essential for you to understand the importance of customer service. Customers expect you to respond and resolve their issues...
You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.
No matter what field or area of expertise you consider, there are too many people trying to do the same things all over again. 🔁But why reinvent the wheel when you can do something better? Moreover, there are very high chances that someone would have already tried the way you are trying to do it.🙄...
Without strategy, content is just stuff, and the world has enough stuff.
The power of Content Marketing is well known and backed by Digital Marketing & eCommerce stats. 📊But without strategy, content is just stuff. For an effective content marketing campaign, you need a well thought out content strategy. In a world where purchasing decisions are done based on google search, paid ads, and reviews, content is...
My theory is that in the age of the internet, it’s what you write, not where you write it, that matters.
JUST WRITE! ✍️ What you write matters, not where you write it! Whether on your own Blog, Guest Blog, Facebook, Twitter, Instagram, Quora, Medium, Reddit, LinkedIn, …….. practically anywhere on the web, if you know the subject or have views to share, JUST WRITE!✍️✍️✍️ There was a time when you needed approvals from editorial boards...
The only way to win at content marketing is for the reader to say, “this was written specifically for me”
There is a lot of content out there that you are competing with which makes it very important to churn out great quality content. That is the basis to win at content marketing! The reader should be compelled to believe, “this was written specifically for me”. But just writing ✍ a good piece of article...
A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.
Gone are the days, when you could just go out and tell the world (advertise) 📺 what your company is about and get people interested in your products 🤩 by telling them how valuable your products are. ❌ Nowadays, it is the customers 😎 who dictate the brand. You have to create what the customers...
Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.
Rand Fishkin is the Co-Founder and Ex-CEO of MOZ and probably one of the best and most transparent marketers. And this statement from Rand Fishkin sums up an effective marketing campaign as it should be in the simplest way. Make sure the customers are aware of your brand/product. Create respect for your brand among your...
It doesn’t matter how much ‘real’ (objective) value you have baked into your product if your customers don’t perceive that value.
No matter how great your product is, the key to real success is the right communication. Your product may have 10 great features, but if your customers understand and are going to use only 1 of those, then that’s all about your product. The 9 other features are as good as non-existent. The value of...
You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.
Even though everything is moving towards Digital, one thing that still works on Word-of-Mouth is the reputation. As Seth Godin rightly said “You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.” People are still more likely to believe their friends, relatives or colleagues, or...
Marketing is about telling good stories. Social Media marketing is about getting your customers to tell them for you
Marketing is all about engaging your audience. And Social Media Marketing takes it a step further.📈 If you are not leveraging the ‘social’ aspect of Social Media, then are you really doing Social Media Marketing❓ Social Media Marketing is all about creating your presence among your prospective customers and then letting them do the rest.🤔...
Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.
When it comes to marketing, especially Digital Marketing, change is certain. You just cannot afford to take a static approach. It is important to Take a risk and keep testing. It is extremely important to stay up-to-date with the current trends and changes in the industry to ensure steady growth. Experiment as much as you...
When you are writing keep asking yourself “so what” until you are sure what is in it for the customer.
Do you ever ask yourself this question? Do you know the ‘why’… why you are writing? Are you sure what is in it for the customer? Who is your intended audience and will they benefit from it? Often we forget the real audience of our content, the customer, or the prospective customer. If they don’t...
We Must Move From Numbers Keeping Score To Numbers That Drive Better Actions
As marketers, we often get caught up in keeping track of numbers that only serve the purpose of keeping scores i.e., the likes, followers, total visitors etc. But are these stats really helping us make useful decisions? Maybe sometimes. But surely not in all cases! What we don’t focus is on the customer journey or...