No matter how great your product is, the key to real success is the right communication.
Your product may have 10 great features, but if your customers understand and are going to use only 1 of those, then that’s all about your product. The 9 other features are as good as non-existent.
The value of the product is not based on how you perceive it but what your customers see!
It is up to you as to how well you communicate those features or create the market for them, that will define the value of your product.
Whenever you are trying to create or improvise a product, ask yourself if customers really want it? Will they be able to use it in real-life scenarios? Does the market exist for it already or you need to create one?
Take your decisions wisely and keep your communication and marketing channels open. Especially so, if you are coming up with a great product with no pre-existing demand.
Market it well, because if you are customers don’t perceive that value, then your product has no real value!
Do share your views in the comments 👇
For more tips and updates, follow us at 👉 @amazing_marketer
