The power of Content Marketing is well known and backed by Digital Marketing & eCommerce stats. 📊But without strategy, content is just stuff. For an effective content marketing campaign, you need a well thought out content strategy.
In a world where purchasing decisions are done based on google search, paid ads, and reviews, content is definitely the king.👑
You need to stand out. You need to write great content and beat Search Algorithms. You need to write the most eye-catching and impressive ad copies to influence potential buyers.
- 👉 But who are you writing for❓
- 👉 What is the purpose or the end goal of any piece of content you write❓
- 👉 What format of content would be best suited for your audience❓
- 👉 What is the scope or how are you going to improve the reach for that content❓
These are a few basic questions every marketer needs to ask him/herself before creating new content. You need a strategy♟
Ask yourself if it is worth the effort❓
Without a strategy in place, content marketing is nothing but just adding up more stuff to the existing never-ending pile of content.📚
Before creating content, create a great strategy, and then write content to suit the needs of your strategy and the ultimate purpose.🤔
Don’t just add content to the web. Write with a purpose.🎯
Without a strategy, content is just stuff and the world has enough stuff already!
