Even though everything is moving towards Digital, one thing that still works on Word-of-Mouth is the reputation.
As Seth Godin rightly said “You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.”
People are still more likely to believe their friends, relatives or colleagues, or even strangers when it comes to reviews of the brands!🤔 You can convince the potential buyers that your product is great and make them buy once. But if it isn’t really what you are portraying it to be, they will soon find out and won’t come back. ❌
You can mislead them once but not every time. And if you are actually delivering much less than what you committed, they will not stop at just not buying from you again. They will convince everyone they come across interested in your brand to not buy from you too.👎
Just like you can use the power of the digital medium to advertise your products and services, the customers can too, to leave reviews and ratings and vent out about their experience on social media.💬
And no matter how good the ratings are online, if someone shares a negative experience about a brand, people will be skeptical of buying from that brand. They may even share the story further even though they have not experienced it personally.🗣
So, deliver what you promise or more, but never less. Don’t try to mislead the customer for small gains. Think long-term. Make your product or services stand out and strive to create a long-term relationship with your customers! 👍
