As marketers, we often get caught up in keeping track of numbers that only serve the purpose of keeping scores i.e., the likes, followers, total visitors etc.
But are these stats really helping us make useful decisions? Maybe sometimes. But surely not in all cases!
What we don’t focus is on the customer journey or experience, studying which is vital for marketers to make data-driven decisions.
Look at what exactly are the set of numbers that will help you optimize your strategies for more conversions and focus on those goals.
Earlier you move from numbers keeping score to numbers that drive better actions, the better!
