Trust Quotes
Traditional marketing talks at people. Content marketing talks with them.
Unlike Traditional Marketing, Content Marketing opens up a complete communication channel between the audience and the marketers. Talking, Listening, and Engaging – all activities happen when you get into content marketing (if you are doing it right). Traditional Marketing vs Content Marketing “Traditional marketing talks at people. Content marketing talks with them.” In content marketing,...
Making promises and keeping them is a great way to build a brand.
None of us likes broken promises or should I say – every single person hates broken promises. If someone breaks their promise once, you will most likely not trust that person again with their promises.❌ The same is the case with brands and their customers. People will believe you once. If you fail to deliver...
90% trust peers on social networks (even strangers); only 15-18% trust brands.
Gone are the days when marketing meant advertising the qualities of your brand or products to the customer and expecting them to trust the brand. No doubt, there are still buyers who get influenced by those advertisements, but most of them trust peers on social networks. But that percentage has reduced drastically over time. This...
The paradox is the more info you give away, the more people will buy what you have to give.
That is probably because the more info you give away, more trust you are creating amongst people as you are coming across as being genuinely helpful and concerned for others. 🤔 In today’s world, where everyone is busy, the general notion is – Who has the time to help? and Who helps for free? 🤷♂️...
Don’t think of pitching, Think of offering. The offer is better than a pitch.
Sonia Simone rightly said – “Don’t think of pitching, think of offering. The offer is better than a pitch”. Lets understand why! For any business, whether online or offline, the ultimate goal is to get sales.💰 And it depends a lot on how you market your products or services.👈 One way is to pitch your...
The only way to win at content marketing is for the reader to say, “this was written specifically for me”
There is a lot of content out there that you are competing with which makes it very important to churn out great quality content. That is the basis to win at content marketing! The reader should be compelled to believe, “this was written specifically for me”. But just writing ✍ a good piece of article...
Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.
Rand Fishkin is the Co-Founder and Ex-CEO of MOZ and probably one of the best and most transparent marketers. And this statement from Rand Fishkin sums up an effective marketing campaign as it should be in the simplest way. Make sure the customers are aware of your brand/product. Create respect for your brand among your...
You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.
Even though everything is moving towards Digital, one thing that still works on Word-of-Mouth is the reputation. As Seth Godin rightly said “You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.” People are still more likely to believe their friends, relatives or colleagues, or...