communication Quotes
Traditional marketing talks at people. Content marketing talks with them.
Unlike Traditional Marketing, Content Marketing opens up a complete communication channel between the audience and the marketers. Talking, Listening, and Engaging – all activities happen when you get into content marketing (if you are doing it right). Traditional Marketing vs Content Marketing “Traditional marketing talks at people. Content marketing talks with them.” In content marketing,...
It doesn’t matter how much ‘real’ (objective) value you have baked into your product if your customers don’t perceive that value.
No matter how great your product is, the key to real success is the right communication. Your product may have 10 great features, but if your customers understand and are going to use only 1 of those, then that’s all about your product. The 9 other features are as good as non-existent. The value of...