Branding Quotes
Give them quality. That’s the best kind of advertising
Give them quality. That’s the best kind of advertising. The essence of this quote by Milton Hershey is probably the reason for the grand success of yesteryear brands! Today’s marketers are caught up with the need to churn out as much content as possible in the shortest amount of time! With customers wanting products at...
Start with the end in mind and work backward.
Envisioning the destination before embarking on a journey is a principle that transcends time. “Start with the end in mind and work backward” – Michael Stelzner This quote encourages us to orient ourselves by first understanding the end goal, then meticulously crafting our path backward from there. π€οΈπ― The Power of Foresight Picture building a...
A comedian can’t stand in front of an audience and tell them he’s funny. He has to tell the joke and let them decide
You can’t just blow your own horn without actually proving it!β That is another way of saying you can’t just keep marketing and telling people you are the best or your products are the best and expect high & sustained conversions… πββ You have to back them up with proven quality & results and follow...
The brands that can connect with the client in a real way will win.
You can’t use the ‘One Size Fits All’ approach when it comes to business. Every person is different and so obviously every client too!π€The brands need to connect with the client in a real way. Connect with the clients on a personal level, maybe a face to face interaction, know their exact requirements, and provide...
Making promises and keeping them is a great way to build a brand.
None of us likes broken promises or should I say – every single person hates broken promises. If someone breaks their promise once, you will most likely not trust that person again with their promises.β The same is the case with brands and their customers. People will believe you once. If you fail to deliver...
90% trust peers on social networks (even strangers); only 15-18% trust brands.
Gone are the days when marketing meant advertising the qualities of your brand or products to the customer and expecting them to trust the brand. No doubt, there are still buyers who get influenced by those advertisements, but most of them trust peers on social networks. But that percentage has reduced drastically over time. This...
Tell a story. Make it true. Make it compelling. And make it relevant.
Below written text is SENSELESS. Avoid reading it!β Tell a Story Everyone has a thought to express, a move to impress, an idea to revolutionize their life or world around them. The best way to convey all this is to string together words filled with emotions & memories and crafted into a beautiful story.π Make...
A brand is no longer what we tell the consumer it is β it is what consumers tell each other it is.
Gone are the days, when you could just go out and tell the world (advertise) πΊ what your company is about and get people interested in your products π€© by telling them how valuable your products are. β Nowadays, it is the customers π who dictate the brand. You have to create what the customers...
Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.
Rand Fishkin is the Co-Founder and Ex-CEO of MOZ and probably one of the best and most transparent marketers. And this statement from Rand Fishkin sums up an effective marketing campaign as it should be in the simplest way. Make sure the customers are aware of your brand/product. Create respect for your brand among your...
You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.
Even though everything is moving towards Digital, one thing that still works on Word-of-Mouth is the reputation. As Seth Godin rightly said “You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.” People are still more likely to believe their friends, relatives or colleagues, or...