None of us likes broken promises or should I say – every single person hates broken promises. If someone breaks their promise once, you will most likely not trust that person again with their promises.❌
The same is the case with brands and their customers. People will believe you once. If you fail to deliver what you promised, they will doubt you every time. 🙄
But this is something you can also take advantage of when building a brand.🤔
Commit only what you can Deliver – Broken Promises Hurt!
Make promises for what you know for sure you can deliver. When you fulfil your promise, you are, in the most subtle way, making your customers believe in you. Even better, if you can deliver more than you promise.👍
Or put in other words, always promise slightly less than what you believe you can deliver. That ways you will have cushion just in case something goes wrong and if everything goes as planned, the customer gets more than what you committed. That not only builds trust but also a lot of positivity about the brand.😇
✔️Never commit if you are not absolutely sure you will be able to keep it.
✔️When it comes to making promises, never overestimate yourself. Be realistic!
Making promises and keeping them is a great way to build a brand because building a brand requires gaining trust of customers.
So keep your promises and keep your customers happy!😊
