Always hear what your customers’ have to say. Value your critics.
Customers can’t always tell you what they want, but they can always tell you what’s wrong.
Customers are more likely to share what’s wrong in the product once its out there. But if you ask them they won’t know what they want.
It happens with so many of us. We go to buy something but we can’t describe exactly what we want. But once we see a product, we can surely point out the flaws and reasons why we don’t want it.
That’s the key. Listen to what the customers’ are complaining about. That will help you identify what is it about the product that is pushing off your customers.
Some will leave a polite suggestion, someone will show anger and leave negative reviews, and there will be some who use sarcasm and taunts. Address their concerns, take their feedbacks, and improve what you can. It will help you grow and meet your customers’ expectations, help build positive relationship with customers and boost customer trust.
Also, consider taking regular feedbacks from your customers. That is a great way to know the customers’ sentiment about your brand.
