Gone are the days when marketing meant advertising the qualities of your brand or products to the customer and expecting them to trust the brand. No doubt, there are still buyers who get influenced by those advertisements, but most of them trust peers on social networks.
But that percentage has reduced drastically over time. This can be attributed to various factors.
Possible Reasons why 90% trust peers on social networks while only 15-18% trust brands!
- People are becoming more and more aware.
- There are a lot more brands offering the same products and services than there were earlier. With multiple choices and every brand claiming their product to be the best, it makes sense to ask for opinions from people who have already used the product.
- Also, with the rising competition, the quality expectations of the buyer have also gone up.
- Another truth, however hard it may be, is that lot of brands promise a lot more than they are delivering. Many brands have also been found to be misguiding the public for years. This has also led to mistrust towards brands as buyers become more aware.
Whom would you trust more?🤔
A) Brands – What they say about themselves.
or
B) Peer Reviews.
Today, 90% trust peers (and even strangers) on social networks when it comes to reviews about a brand.
It is hight time to adapt and change the game!
So if you are still practicing the same self-advertising using promotional content and have not already optimized your marketing strategy to leverage the social aspect, then it is high time you do that.
