Marketing Statistics Quotes
The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI.
Marketing is no more about just creating an advertisement with the brand’s tag line or product highlights. A modern marketer has all the tools available to make data-driven decisions. Marketing takes a lot more. With Digital Marketing, performance and conversions have become quantifiable. Technology is growing at a fast pace with new marketing avenues and...
We Must Move From Numbers Keeping Score To Numbers That Drive Better Actions
As marketers, we often get caught up in keeping track of numbers that only serve the purpose of keeping scores i.e., the likes, followers, total visitors etc. But are these stats really helping us make useful decisions? Maybe sometimes. But surely not in all cases! What we don’t focus is on the customer journey or...