But what we focus on instead, is Google. We try to write content for google, wether it makes sense or not which does not go too far. You can get success in the short term but in the long run it is happy readers who will get you places.

Not saying that following the guidelines and optimizing content is not important. It is. In fact, it is very important. But what needs to be understood is that guidelines are themselves an attempt to make the content great for the user.

Be assured, if everyone loves your content, all ranking factors will be covered on their own and you will rank well on Google!

Wendy Piersall rightly said – “Google loves you only when everyone else loves you first!”

So, if you want Google to love you, focus on creating quality content that your audience will love to read and share!

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No! The algorithms are getting smarter. They see the context! Ultimately what matters is how useful is it for the audience and judged to a large extent on how many times it is shared or linked to. Social Signals have become important.

“SEO is not something you do anymore, it’s what happens when you do everything else right.”

So do your research on keywords, decide on a topic and then focus on writing quality content for the right audience and sharing it.

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Lets take an example to understand this better!

Which is better?

Getting a few likes on every post or article? OR

Getting hundreds or thousands of like or shares on a single article?

What will have a greater impact?

(Few Likes on Every Post vs Thousands of likes & shares on a single article)

In my opinion, the latter will have a much better and long lasting impact.

When one sees the same article being liked or shared by many people, it psychologically makes an impression of being of value.

One article with a huge number of viewership or social signals can give a boost to the entire domain from user as well as SEO perspective.

All articles getting a few likes can be an outcome of a few fan followers but a high engagement rate on a single piece of content for sure means wider reach to huge audience base which keeps on multiplying with every share.

Quality is more important than Quantity.

But for an article to be highly shareable, it has to be of high quality. It has to be well written and valuable for the targeted audience.

Just like one home run is better than two doubles, especially if those doubles are not eventually converted into home runs. High-quality content is more important than the quantity of content. Unless your target and strategy specifically asks for quantity over quality.

Which one do you think is more important – Quality or Quantity?

Do share your views in comments below.

The post Quality is more important than quantity. One home run is much better than two doubles. appeared first on Quotes.