That is another way of saying you can’t just keep marketing and telling people you are the best or your products are the best and expect high & sustained conversions… ‍

You have to back them up with proven quality & results and follow it up with providing the best customer experience!

A comedian can’t stand in front of an audience and tell them he’s funny! He has to tell the joke and let them decide!

Same way, ultimately it is your customers or clients who will decide if you are good and that is what will do the trick!

If they find you good, they will not only be your loyal customers but also your ‘marketing agents’. They will vouch for you and spread the word about how good your brand is without you having to tell them!

And that is the best form of promotion you can ever get! So don’t just talk about your brand. Become the brand, people would talk about!

The post A comedian can’t stand in front of an audience and tell them he’s funny. He has to tell the joke and let them decide appeared first on Quotes.

As long as it adds value for your audience, wether it is just a line of text, an article, social media creative, infographic, audio, video – it is a content.

The term reader is no longer for someone who is reading long articles or books. Readers today are consuming information in various forms.

Providing value is more important than the medium itself.

Always keep in mind that ‘Content is anything that ADDS VALUE to the reader’s life’. If your content is in any other form. And your audience does not necessarily be a ‘reader’. They could be watching your video or hearing your podcast.

But ultimately, whoever is your audience, your content should add value to them.

So just use the medium you are good at to put across your views, share your knowledge, or engage your audience.

The post Content is anything that adds value to the reader’s life. appeared first on Quotes.

Lets take an example to understand this better!

Which is better?

Getting a few likes on every post or article? OR

Getting hundreds or thousands of like or shares on a single article?

What will have a greater impact?

(Few Likes on Every Post vs Thousands of likes & shares on a single article)

In my opinion, the latter will have a much better and long lasting impact.

When one sees the same article being liked or shared by many people, it psychologically makes an impression of being of value.

One article with a huge number of viewership or social signals can give a boost to the entire domain from user as well as SEO perspective.

All articles getting a few likes can be an outcome of a few fan followers but a high engagement rate on a single piece of content for sure means wider reach to huge audience base which keeps on multiplying with every share.

Quality is more important than Quantity.

But for an article to be highly shareable, it has to be of high quality. It has to be well written and valuable for the targeted audience.

Just like one home run is better than two doubles, especially if those doubles are not eventually converted into home runs. High-quality content is more important than the quantity of content. Unless your target and strategy specifically asks for quantity over quality.

Which one do you think is more important – Quality or Quantity?

Do share your views in comments below.

The post Quality is more important than quantity. One home run is much better than two doubles. appeared first on Quotes.

Whether on your own Blog, Guest Blog, Facebook, Twitter, Instagram, Quora, Medium, Reddit, LinkedIn, …….. practically anywhere on the web, if you know the subject or have views to share, JUST WRITE!

There was a time when you needed approvals from editorial boards to get your articles or views published in newspapers or magazines or get your books printed.

In this age of the internet , the world is yours. You can reach so many people from across the Globe , sitting behind your laptop or computer, or even just a phone and that too without needing approvals from anyone.

All you need to make sure is that what you write is high quality and connects with your intended audience.

In this age of the internet, it’s what you write, not where you write it, that matters.

Happy Writing!

Do share your views in the comments below

For more tips and updates, follow us at  @amazing_marketer

The post My theory is that in the age of the internet, it’s what you write, not where you write it, that matters. appeared first on Quotes.