Today’s marketers are caught up with the need to churn out as much content as possible in the shortest amount of time! With customers wanting products at cheapest possible price, brands are trying to make the product in cheapest possible way, while overlooking the quality. And then spending heavy amounts in advertisements.

But are we forgetting something here? Isn’t quality the best kind of advertisement?

Prioritize Excellence
Deliver quality beyond comparison – that’s your ultimate marketing strategy. Milton Hershey’s insight holds the key to a successful brand. Instead of relying solely on flashy ads, channel your efforts into offering top-notch products and services.

Customer Advocacy
Even today, word of mouth advertisement works best! If the quality is great, your customers will automatically become your advocates!

When quality is your focus, your brand’s reputation shines brighter. Your content customers become your champions, sharing their positive encounters with others. This authentic, word-of-mouth advertising carries a weight no campaign can match.

As Danny Brown rightly said: 90% trust peers on social networks (even strangers); only 15-18% trust brands!

A Ripple Effect
Imagine this: one satisfied customer can influence countless potential buyers. Consistently delivering exceptional value builds trust and earns enthusiastic recommendations. This triggers an ongoing cycle of positive feedback that draws new customers organically.

Hershey’s Wisdom
Take to heart Milton Hershey’s wisdom: Give them quality. It’s the finest form of advertising. Invest in delivering unparalleled experiences, and watch your brand thrive through the potency of customer satisfaction and genuine advocacy.

For more tips, tricks and tutorials, follow us at  @amazing_marketer

Do share your perspective in the comments below.

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As long as it adds value for your audience, wether it is just a line of text, an article, social media creative, infographic, audio, video – it is a content.

The term reader is no longer for someone who is reading long articles or books. Readers today are consuming information in various forms.

Providing value is more important than the medium itself.

Always keep in mind that ‘Content is anything that ADDS VALUE to the reader’s life’. If your content is in any other form. And your audience does not necessarily be a ‘reader’. They could be watching your video or hearing your podcast.

But ultimately, whoever is your audience, your content should add value to them.

So just use the medium you are good at to put across your views, share your knowledge, or engage your audience.

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Great Content is the best sales tool in the world. And it is much cheaper than other ways of marketing.

But Quality and Contextual Validity Matters! Great Content Great Results!

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Lets take an example to understand this better!

Which is better?

Getting a few likes on every post or article? OR

Getting hundreds or thousands of like or shares on a single article?

What will have a greater impact?

(Few Likes on Every Post vs Thousands of likes & shares on a single article)

In my opinion, the latter will have a much better and long lasting impact.

When one sees the same article being liked or shared by many people, it psychologically makes an impression of being of value.

One article with a huge number of viewership or social signals can give a boost to the entire domain from user as well as SEO perspective.

All articles getting a few likes can be an outcome of a few fan followers but a high engagement rate on a single piece of content for sure means wider reach to huge audience base which keeps on multiplying with every share.

Quality is more important than Quantity.

But for an article to be highly shareable, it has to be of high quality. It has to be well written and valuable for the targeted audience.

Just like one home run is better than two doubles, especially if those doubles are not eventually converted into home runs. High-quality content is more important than the quantity of content. Unless your target and strategy specifically asks for quantity over quality.

Which one do you think is more important – Quality or Quantity?

Do share your views in comments below.

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Marketing takes a lot more. With Digital Marketing, performance and conversions have become quantifiable. Technology is growing at a fast pace with new marketing avenues and strategies coming forth every now and then. Marketers today are open to experimenting and figuring out what works best for them in the long run.

Testing Strategies has never been easier!

The good part of digital marketing is, you don’t need to go all out every time you want to try something new. You don’t necessarily need high budgets for everything. A strategy can be tested on a smaller scale.

Data Analysis and Data-Driven Decisions are the key!

The ability to track down almost every activity in the digital world and analyse the results based on data is a boon if utilized well. Data is important. Learn to analyze it and make data-driven decisions if you want to be successful.

The next most important thing is the Content.

No matter what form of marketing or strategy you apply, content is the basis. Whether is it one-liner or a few words for social media or a complete article, content is the king and now almost every marketer is aware of this.

So, Have an idea?

Experiment!

Create content. The more the better, but of high quality.

Get into the data and analyze the results of your experiment.

Happy with the ROI? Take it to the next level.

If not, try to optimize your strategy further and experiment again.

Do not hesitate to experiment! You never know what can work for you!

Ultimately ROI matters. The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI.

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Moreover, there are very high chances that someone would have already tried the way you are trying to do it.

If we talk specifically about Digital Marketing or Content Marketing, already too much content is there on the web. There are multiple articles, videos, infographics etc about the same concept. Everybody tends to explain the same concept all over again in their own words but the basic content remains the same.

Now if you were to pick up one of those topics and rewrite it in your words and restructure it, even if that is in demand, why would someone read YOUR VERSION?

How would you convince someone (or Google) that your content (out of the hundreds or thousands of already existing articles) is better?‍

Don’t be hard on yourself. All you need to do to stand out is add unique value to it. And nothing can be better than sharing your own views and perspective about a particular topic.

Instead of creating the same thing all over again, use it as a base and add value to it.

Take this article for example. The quote is already written all over the internet. If the same is just mentioned here as well, would it be of any added value? versus now, when we share our opinion or explanation about it and share why the wheel is important?

The same happens when we are designing or creating a website or some product. Sometimes we recreate an existing thing all over again just because we want to do it all ourselves. But we don’t necessarily add any extra value to it.

So what is the point of doing it unless you do it for learning purposes? A lot of times, we can save time, effort and money by building upon what already exists instead of reinventing the wheel completely.

It also sets us apart as we are now packing it with additional value!

“You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.”

Now, questions for you:

• How often do you find yourself just reinventing the wheel?
• What do you think is more important?

Here is your chance to add value to the wheel!

Do share your perspective in the comments below.

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But just writing a good piece of article and hoping for it to do wonders is not going to work. It has to connect with your audience.

Identify your target audience. Understand what they are looking for and then write as if you were trying to solve one of their problems in a way that they can easily understand.

If the reader doesn’t understand what you have written or does not find what he/she was looking for, then it has no value for them.

At the same time, if they connect with it, chances are they will explore more and also share it further.

And remember, readers sharing your content with others is a lot more valuable than you sharing your content on multiple platforms yourself. People are more likely to trust other people recommending a brand rather than the brand itself.

So make sure, you are writing the content with your audience in mind.

As Jamie Turner said – The only way to win at content marketing is for the reader to say, “this was written specifically for me”.

Do you agree? Share your views in the comments below

For more tips, tricks and tutorials, follow us at  @amazing_marketer

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