Today’s marketers are caught up with the need to churn out as much content as possible in the shortest amount of time! With customers wanting products at cheapest possible price, brands are trying to make the product in cheapest possible way, while overlooking the quality. And then spending heavy amounts in advertisements.

But are we forgetting something here? Isn’t quality the best kind of advertisement?

Prioritize Excellence
Deliver quality beyond comparison – that’s your ultimate marketing strategy. Milton Hershey’s insight holds the key to a successful brand. Instead of relying solely on flashy ads, channel your efforts into offering top-notch products and services.

Customer Advocacy
Even today, word of mouth advertisement works best! If the quality is great, your customers will automatically become your advocates!

When quality is your focus, your brand’s reputation shines brighter. Your content customers become your champions, sharing their positive encounters with others. This authentic, word-of-mouth advertising carries a weight no campaign can match.

As Danny Brown rightly said: 90% trust peers on social networks (even strangers); only 15-18% trust brands!

A Ripple Effect
Imagine this: one satisfied customer can influence countless potential buyers. Consistently delivering exceptional value builds trust and earns enthusiastic recommendations. This triggers an ongoing cycle of positive feedback that draws new customers organically.

Hershey’s Wisdom
Take to heart Milton Hershey’s wisdom: Give them quality. It’s the finest form of advertising. Invest in delivering unparalleled experiences, and watch your brand thrive through the potency of customer satisfaction and genuine advocacy.

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Do share your perspective in the comments below.

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As long as it adds value for your audience, wether it is just a line of text, an article, social media creative, infographic, audio, video – it is a content.

The term reader is no longer for someone who is reading long articles or books. Readers today are consuming information in various forms.

Providing value is more important than the medium itself.

Always keep in mind that ‘Content is anything that ADDS VALUE to the reader’s life’. If your content is in any other form. And your audience does not necessarily be a ‘reader’. They could be watching your video or hearing your podcast.

But ultimately, whoever is your audience, your content should add value to them.

So just use the medium you are good at to put across your views, share your knowledge, or engage your audience.

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Your product may have 10 great features, but if your customers understand and are going to use only 1 of those, then that’s all about your product. The 9 other features are as good as non-existent.

The value of the product is not based on how you perceive it but what your customers see!

It is up to you as to how well you communicate those features or create the market for them, that will define the value of your product.

Whenever you are trying to create or improvise a product, ask yourself if customers really want it? Will they be able to use it in real-life scenarios? Does the market exist for it already or you need to create one?

Take your decisions wisely and keep your communication and marketing channels open. Especially so, if you are coming up with a great product with no pre-existing demand.

Market it well, because if you are customers don’t perceive that value, then your product has no real value!

Do share your views in the comments

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The post It doesn’t matter how much ‘real’ (objective) value you have baked into your product if your customers don’t perceive that value. appeared first on Quotes.