Great Content is the best sales tool in the world. And it is much cheaper than other ways of marketing.

But Quality and Contextual Validity Matters! Great Content Great Results!

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Traditional Marketing vs Content Marketing

“Traditional marketing talks at people. Content marketing talks with them.”

In content marketing, you tell the audience or customers something and they have a medium to express themselves and share their feedback which you can respond to further…

Vs traditional marketing where you just put up advertisements, tell the audience about your product etc and expect them to be convinced. There is no listening going on here.

When you have a communication channel open with your audience, you get feedback. You get to know what your customers really want or don’t and it helps provide better solutions and build trust.

Use the power of Content Marketing to grow your business. Don’t use it as another form of traditional marketing.

Don’t just talk to your audience, talk WITH them!

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Lets take an example to understand this better!

Which is better?

Getting a few likes on every post or article? OR

Getting hundreds or thousands of like or shares on a single article?

What will have a greater impact?

(Few Likes on Every Post vs Thousands of likes & shares on a single article)

In my opinion, the latter will have a much better and long lasting impact.

When one sees the same article being liked or shared by many people, it psychologically makes an impression of being of value.

One article with a huge number of viewership or social signals can give a boost to the entire domain from user as well as SEO perspective.

All articles getting a few likes can be an outcome of a few fan followers but a high engagement rate on a single piece of content for sure means wider reach to huge audience base which keeps on multiplying with every share.

Quality is more important than Quantity.

But for an article to be highly shareable, it has to be of high quality. It has to be well written and valuable for the targeted audience.

Just like one home run is better than two doubles, especially if those doubles are not eventually converted into home runs. High-quality content is more important than the quantity of content. Unless your target and strategy specifically asks for quantity over quality.

Which one do you think is more important – Quality or Quantity?

Do share your views in comments below.

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Marketing takes a lot more. With Digital Marketing, performance and conversions have become quantifiable. Technology is growing at a fast pace with new marketing avenues and strategies coming forth every now and then. Marketers today are open to experimenting and figuring out what works best for them in the long run.

Testing Strategies has never been easier!

The good part of digital marketing is, you don’t need to go all out every time you want to try something new. You don’t necessarily need high budgets for everything. A strategy can be tested on a smaller scale.

Data Analysis and Data-Driven Decisions are the key!

The ability to track down almost every activity in the digital world and analyse the results based on data is a boon if utilized well. Data is important. Learn to analyze it and make data-driven decisions if you want to be successful.

The next most important thing is the Content.

No matter what form of marketing or strategy you apply, content is the basis. Whether is it one-liner or a few words for social media or a complete article, content is the king and now almost every marketer is aware of this.

So, Have an idea?

Experiment!

Create content. The more the better, but of high quality.

Get into the data and analyze the results of your experiment.

Happy with the ROI? Take it to the next level.

If not, try to optimize your strategy further and experiment again.

Do not hesitate to experiment! You never know what can work for you!

Ultimately ROI matters. The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI.

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Tell a Story

Everyone has a thought to express, a move to impress, an idea to revolutionize their life or world around them. The best way to convey all this is to string together words filled with emotions & memories and crafted into a beautiful story.

Make it True

But, there should be some truth about the story, if not, add to it. It will give another dimension to your story and preserve your unique perspective.

Make it Relevant

And ultimately, make it relevant by telling what’s the story all about? Once you figured out the theme of the story, you will be able to hone it further and that can elevate your story from being just about you.

A universal and uplifting theme will make it relevant to your readers and easy for them to engage till the end as well.

Make it compelling

Finally, examine your story again & again as a reader. Ask yourself – Does the story flow logically and chronologically ‍

Figure out what does your story do to the audience. Is that your intention? Does it stir emotions? Does it lead to action? Does the story make your audience laugh or connect?

The story has to be compelling else it fails the purpose!

Did you get the story

I didn’t But if you read it thus far, I just know it was COMPELLING!

The only point we are trying to make here is – “Tell a story. Make it true. Make it compelling. And make it relevant.”

So if you did, do let me know in the comments below!

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In today’s world, where everyone is busy, the general notion is – Who has the time to help? and Who helps for free?

So when you share your knowledge or give away information that helps people, they start trusting you. They see you as their well wisher, not a sales person who is out there to sell them something.

Moreover, you come across as someone knowledgable and expert in your field.

Once you have that kind of trust established, when there is something you are charging for, people are more likely to trust that you will be providing quality.

In fact often it so happens, that people would themselves ask you if you can provide a certain service they require because they trust you and your knowledge already.

Holding on to and gaurding every little info you have, on the contrary, might harm you in the long run.

Knowledge can not be suppressed. Those open to learning will find some source any how and also there are enough people out there who believe in sharing their knowledge.

So, share your knowledge. Don’t gaurd it! The more info you give away, the more people will buy what you have to give.

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Moreover, there are very high chances that someone would have already tried the way you are trying to do it.

If we talk specifically about Digital Marketing or Content Marketing, already too much content is there on the web. There are multiple articles, videos, infographics etc about the same concept. Everybody tends to explain the same concept all over again in their own words but the basic content remains the same.

Now if you were to pick up one of those topics and rewrite it in your words and restructure it, even if that is in demand, why would someone read YOUR VERSION?

How would you convince someone (or Google) that your content (out of the hundreds or thousands of already existing articles) is better?‍

Don’t be hard on yourself. All you need to do to stand out is add unique value to it. And nothing can be better than sharing your own views and perspective about a particular topic.

Instead of creating the same thing all over again, use it as a base and add value to it.

Take this article for example. The quote is already written all over the internet. If the same is just mentioned here as well, would it be of any added value? versus now, when we share our opinion or explanation about it and share why the wheel is important?

The same happens when we are designing or creating a website or some product. Sometimes we recreate an existing thing all over again just because we want to do it all ourselves. But we don’t necessarily add any extra value to it.

So what is the point of doing it unless you do it for learning purposes? A lot of times, we can save time, effort and money by building upon what already exists instead of reinventing the wheel completely.

It also sets us apart as we are now packing it with additional value!

“You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.”

Now, questions for you:

• How often do you find yourself just reinventing the wheel?
• What do you think is more important?

Here is your chance to add value to the wheel!

Do share your perspective in the comments below.

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In a world where purchasing decisions are done based on google search, paid ads, and reviews, content is definitely the king.

You need to stand out. You need to write great content and beat Search Algorithms. You need to write the most eye-catching and impressive ad copies to influence potential buyers.

• But who are you writing for
• What is the purpose or the end goal of any piece of content you write
• What format of content would be best suited for your audience
• What is the scope or how are you going to improve the reach for that content

These are a few basic questions every marketer needs to ask him/herself before creating new content. You need a strategy

Ask yourself if it is worth the effort

Without a strategy in place, content marketing is nothing but just adding up more stuff to the existing never-ending pile of content.

Before creating content, create a great strategy, and then write content to suit the needs of your strategy and the ultimate purpose.

Don’t just add content to the web. Write with a purpose.

Without a strategy, content is just stuff and the world has enough stuff already!

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Whether on your own Blog, Guest Blog, Facebook, Twitter, Instagram, Quora, Medium, Reddit, LinkedIn, …….. practically anywhere on the web, if you know the subject or have views to share, JUST WRITE!

There was a time when you needed approvals from editorial boards to get your articles or views published in newspapers or magazines or get your books printed.

In this age of the internet , the world is yours. You can reach so many people from across the Globe , sitting behind your laptop or computer, or even just a phone and that too without needing approvals from anyone.

All you need to make sure is that what you write is high quality and connects with your intended audience.

In this age of the internet, it’s what you write, not where you write it, that matters.

Happy Writing!

Do share your views in the comments below

For more tips and updates, follow us at  @amazing_marketer

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But just writing a good piece of article and hoping for it to do wonders is not going to work. It has to connect with your audience.

Identify your target audience. Understand what they are looking for and then write as if you were trying to solve one of their problems in a way that they can easily understand.

If the reader doesn’t understand what you have written or does not find what he/she was looking for, then it has no value for them.

At the same time, if they connect with it, chances are they will explore more and also share it further.

And remember, readers sharing your content with others is a lot more valuable than you sharing your content on multiple platforms yourself. People are more likely to trust other people recommending a brand rather than the brand itself.

So make sure, you are writing the content with your audience in mind.

As Jamie Turner said – The only way to win at content marketing is for the reader to say, “this was written specifically for me”.

Do you agree? Share your views in the comments below

For more tips, tricks and tutorials, follow us at  @amazing_marketer

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