In the realm of modern communication, the distinction between being social and doing social holds the key to meaningful engagement. This quote by Jay Baer encapsulates the essence of building genuine connections in a digital age.

The Depths of Authenticity

Imagine a gathering of friends. It’s not about executing specific actions; it’s about genuinely connecting. Similarly, focusing on how to be social delves deeper than mastering social media mechanics. It emphasizes authenticity, empathetic interaction, and forging connections that resonate.

The Human Touch in a Digital Era

Amid the sea of virtual interactions, it’s easy to get lost in algorithms and metrics. Yet, the heart of social lies in human touch. To be social is to convey warmth, empathy, and sincerity across digital platforms. It’s about fostering conversations that spark, resonate, and endure.

Shifting from Transactional to Relational

Consider a friendly chat over a cup of coffee. The objective isn’t simply to exchange words; it’s about connecting on a personal level. Similarly, to be social transforms social media from a transactional space to a relational one, where conversations extend beyond a click.

Elevating Engagement through Presence

Imagine attending a social event and truly engaging with those around you. Online, it’s the same principle. Being social isn’t just posting; it’s about active presence. It’s listening, responding, and forging connections that resonate beyond the screen.

The Focus should be on How to Be Social, Not How to Do Social!

A Paradigm Shift in Mindset

Shifting from how to do social to how to be social marks a transformational shift. It’s about adopting a mindset that values the richness of human connection. This approach propels you beyond superficialities, allowing you to build relationships that thrive in a digital landscape.

Cultivating Meaningful Conversations

Consider a heartfelt discussion that leaves an indelible mark. Being social replicates that essence online. It’s about sparking discussions that evoke thought, evoke emotion, and inspire meaningful dialogues, fostering relationships that stand the test of time.

The Essence of Connection

Ultimately, this quote urges us to remember that behind screens and usernames are real people with stories, emotions, and aspirations. Focusing on how to be social transcends tactics; it’s an invitation to embrace the human essence that underpins every interaction.

So, as you navigate the landscape of digital connection, heed the wisdom of Jay Baer. Strive not just to do social, but to be social. Infuse your interactions with authenticity, empathy, and the genuine desire to connect. In doing so, you cultivate relationships that echo with resonance and leave a lasting impact.

For more tips, tricks and tutorials, follow us at  @amazing_marketer

Do share your perspective in the comments below.

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Great Content is the best sales tool in the world. And it is much cheaper than other ways of marketing.

But Quality and Contextual Validity Matters! Great Content Great Results!

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Traditional Marketing vs Content Marketing

“Traditional marketing talks at people. Content marketing talks with them.”

In content marketing, you tell the audience or customers something and they have a medium to express themselves and share their feedback which you can respond to further…

Vs traditional marketing where you just put up advertisements, tell the audience about your product etc and expect them to be convinced. There is no listening going on here.

When you have a communication channel open with your audience, you get feedback. You get to know what your customers really want or don’t and it helps provide better solutions and build trust.

Use the power of Content Marketing to grow your business. Don’t use it as another form of traditional marketing.

Don’t just talk to your audience, talk WITH them!

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Lets take an example to understand this better!

Which is better?

Getting a few likes on every post or article? OR

Getting hundreds or thousands of like or shares on a single article?

What will have a greater impact?

(Few Likes on Every Post vs Thousands of likes & shares on a single article)

In my opinion, the latter will have a much better and long lasting impact.

When one sees the same article being liked or shared by many people, it psychologically makes an impression of being of value.

One article with a huge number of viewership or social signals can give a boost to the entire domain from user as well as SEO perspective.

All articles getting a few likes can be an outcome of a few fan followers but a high engagement rate on a single piece of content for sure means wider reach to huge audience base which keeps on multiplying with every share.

Quality is more important than Quantity.

But for an article to be highly shareable, it has to be of high quality. It has to be well written and valuable for the targeted audience.

Just like one home run is better than two doubles, especially if those doubles are not eventually converted into home runs. High-quality content is more important than the quantity of content. Unless your target and strategy specifically asks for quantity over quality.

Which one do you think is more important – Quality or Quantity?

Do share your views in comments below.

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Tell a Story

Everyone has a thought to express, a move to impress, an idea to revolutionize their life or world around them. The best way to convey all this is to string together words filled with emotions & memories and crafted into a beautiful story.

Make it True

But, there should be some truth about the story, if not, add to it. It will give another dimension to your story and preserve your unique perspective.

Make it Relevant

And ultimately, make it relevant by telling what’s the story all about? Once you figured out the theme of the story, you will be able to hone it further and that can elevate your story from being just about you.

A universal and uplifting theme will make it relevant to your readers and easy for them to engage till the end as well.

Make it compelling

Finally, examine your story again & again as a reader. Ask yourself – Does the story flow logically and chronologically ‍

Figure out what does your story do to the audience. Is that your intention? Does it stir emotions? Does it lead to action? Does the story make your audience laugh or connect?

The story has to be compelling else it fails the purpose!

Did you get the story

I didn’t But if you read it thus far, I just know it was COMPELLING!

The only point we are trying to make here is – “Tell a story. Make it true. Make it compelling. And make it relevant.”

So if you did, do let me know in the comments below!

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Moreover, there are very high chances that someone would have already tried the way you are trying to do it.

If we talk specifically about Digital Marketing or Content Marketing, already too much content is there on the web. There are multiple articles, videos, infographics etc about the same concept. Everybody tends to explain the same concept all over again in their own words but the basic content remains the same.

Now if you were to pick up one of those topics and rewrite it in your words and restructure it, even if that is in demand, why would someone read YOUR VERSION?

How would you convince someone (or Google) that your content (out of the hundreds or thousands of already existing articles) is better?‍

Don’t be hard on yourself. All you need to do to stand out is add unique value to it. And nothing can be better than sharing your own views and perspective about a particular topic.

Instead of creating the same thing all over again, use it as a base and add value to it.

Take this article for example. The quote is already written all over the internet. If the same is just mentioned here as well, would it be of any added value? versus now, when we share our opinion or explanation about it and share why the wheel is important?

The same happens when we are designing or creating a website or some product. Sometimes we recreate an existing thing all over again just because we want to do it all ourselves. But we don’t necessarily add any extra value to it.

So what is the point of doing it unless you do it for learning purposes? A lot of times, we can save time, effort and money by building upon what already exists instead of reinventing the wheel completely.

It also sets us apart as we are now packing it with additional value!

“You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.”

Now, questions for you:

• How often do you find yourself just reinventing the wheel?
• What do you think is more important?

Here is your chance to add value to the wheel!

Do share your perspective in the comments below.

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In a world where purchasing decisions are done based on google search, paid ads, and reviews, content is definitely the king.

You need to stand out. You need to write great content and beat Search Algorithms. You need to write the most eye-catching and impressive ad copies to influence potential buyers.

• But who are you writing for
• What is the purpose or the end goal of any piece of content you write
• What format of content would be best suited for your audience
• What is the scope or how are you going to improve the reach for that content

These are a few basic questions every marketer needs to ask him/herself before creating new content. You need a strategy

Ask yourself if it is worth the effort

Without a strategy in place, content marketing is nothing but just adding up more stuff to the existing never-ending pile of content.

Before creating content, create a great strategy, and then write content to suit the needs of your strategy and the ultimate purpose.

Don’t just add content to the web. Write with a purpose.

Without a strategy, content is just stuff and the world has enough stuff already!

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But just writing a good piece of article and hoping for it to do wonders is not going to work. It has to connect with your audience.

Identify your target audience. Understand what they are looking for and then write as if you were trying to solve one of their problems in a way that they can easily understand.

If the reader doesn’t understand what you have written or does not find what he/she was looking for, then it has no value for them.

At the same time, if they connect with it, chances are they will explore more and also share it further.

And remember, readers sharing your content with others is a lot more valuable than you sharing your content on multiple platforms yourself. People are more likely to trust other people recommending a brand rather than the brand itself.

So make sure, you are writing the content with your audience in mind.

As Jamie Turner said – The only way to win at content marketing is for the reader to say, “this was written specifically for me”.

Do you agree? Share your views in the comments below

For more tips, tricks and tutorials, follow us at  @amazing_marketer

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Often we forget the real audience of our content, the customer, or the prospective customer. If they don’t find your content valuable, then half the purpose is defeated.

Whenever you are writing, whatever it may be about, ask yourself “so what?” until you can figure out what is in it for the customer. If you can’t, then you are probably on the wrong track!

If you are delivering what your customers want, thats great! If not, follow us at  @amazing_marketer for tips on how to optimize your content for your customers.

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