Ann Handley Quotes
When you are writing keep asking yourself “so what” until you are sure what is in it for the customer.
Do you ever ask yourself this question? Do you know the ‘why’… why you are writing? Are you sure what is in it for the customer? Who is your intended audience and will they benefit from it? Often we forget the real audience of our content, the customer, or the prospective customer. If they don’t...