In a world where purchasing decisions are done based on google search, paid ads, and reviews, content is definitely the king.

You need to stand out. You need to write great content and beat Search Algorithms. You need to write the most eye-catching and impressive ad copies to influence potential buyers.

• But who are you writing for
• What is the purpose or the end goal of any piece of content you write
• What format of content would be best suited for your audience
• What is the scope or how are you going to improve the reach for that content

These are a few basic questions every marketer needs to ask him/herself before creating new content. You need a strategy

Ask yourself if it is worth the effort

Without a strategy in place, content marketing is nothing but just adding up more stuff to the existing never-ending pile of content.

Before creating content, create a great strategy, and then write content to suit the needs of your strategy and the ultimate purpose.

Don’t just add content to the web. Write with a purpose.

Without a strategy, content is just stuff and the world has enough stuff already!

The post Without strategy, content is just stuff, and the world has enough stuff. appeared first on Quotes.

Whether on your own Blog, Guest Blog, Facebook, Twitter, Instagram, Quora, Medium, Reddit, LinkedIn, …….. practically anywhere on the web, if you know the subject or have views to share, JUST WRITE!

There was a time when you needed approvals from editorial boards to get your articles or views published in newspapers or magazines or get your books printed.

In this age of the internet , the world is yours. You can reach so many people from across the Globe , sitting behind your laptop or computer, or even just a phone and that too without needing approvals from anyone.

All you need to make sure is that what you write is high quality and connects with your intended audience.

In this age of the internet, it’s what you write, not where you write it, that matters.

Happy Writing!

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The post My theory is that in the age of the internet, it’s what you write, not where you write it, that matters. appeared first on Quotes.