Today’s marketers are caught up with the need to churn out as much content as possible in the shortest amount of time! With customers wanting products at cheapest possible price, brands are trying to make the product in cheapest possible way, while overlooking the quality. And then spending heavy amounts in advertisements.

But are we forgetting something here? Isn’t quality the best kind of advertisement?

Prioritize Excellence
Deliver quality beyond comparison – that’s your ultimate marketing strategy. Milton Hershey’s insight holds the key to a successful brand. Instead of relying solely on flashy ads, channel your efforts into offering top-notch products and services.

Customer Advocacy
Even today, word of mouth advertisement works best! If the quality is great, your customers will automatically become your advocates!

When quality is your focus, your brand’s reputation shines brighter. Your content customers become your champions, sharing their positive encounters with others. This authentic, word-of-mouth advertising carries a weight no campaign can match.

As Danny Brown rightly said: 90% trust peers on social networks (even strangers); only 15-18% trust brands!

A Ripple Effect
Imagine this: one satisfied customer can influence countless potential buyers. Consistently delivering exceptional value builds trust and earns enthusiastic recommendations. This triggers an ongoing cycle of positive feedback that draws new customers organically.

Hershey’s Wisdom
Take to heart Milton Hershey’s wisdom: Give them quality. It’s the finest form of advertising. Invest in delivering unparalleled experiences, and watch your brand thrive through the potency of customer satisfaction and genuine advocacy.

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Nowadays, it is the customers who dictate the brand. You have to create what the customers value.

If the customers find your products/services valuable they will tell others , if they don’t like it they will tell even more people.

Customers’ opinions matter. They have the power to make or break a product.

A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

So listening to the customers has become a must! Pay close attention to what your customers need and see what more can you offer them.

Your customers advertising for you matters a lot more than you advertising for yourself. People are more likely to believe other customers’ opinions as they are perceived as truthful and not having any ‘motives’.

So invest in the right place – make your customers happy and let them do the rest!

For more tips, tricks and tutorials, follow us at  @amazing_marketer

Do share your views in the comments

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As Seth Godin rightly said “You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.”

People are still more likely to believe their friends, relatives or colleagues, or even strangers when it comes to reviews of the brands! You can convince the potential buyers that your product is great and make them buy once. But if it isn’t really what you are portraying it to be, they will soon find out and won’t come back.

You can mislead them once but not every time. And if you are actually delivering much less than what you committed, they will not stop at just not buying from you again. They will convince everyone they come across interested in your brand to not buy from you too.

Just like you can use the power of the digital medium to advertise your products and services, the customers can too, to leave reviews and ratings and vent out about their experience on social media.

And no matter how good the ratings are online, if someone shares a negative experience about a brand, people will be skeptical of buying from that brand. They may even share the story further even though they have not experienced it personally.

So, deliver what you promise or more, but never less. Don’t try to mislead the customer for small gains. Think long-term. Make your product or services stand out and strive to create a long-term relationship with your customers!

The post You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience. appeared first on Quotes.