For any business, whether online or offline, the ultimate goal is to get sales. And it depends a lot on how you market your products or services.

One way is to pitch your ideas, products or services to prospective clients/customers and a lot of businesses do it. But more often than not, this strategy doesn’t really work well in the long term.

Reason: Who likes to be sold anything? I believe, no one!

It is not that people don’t love to buy. They do! But let’s be practical. We are more likely to buy something when WE WANT IT rather than when someone tells us that we should buy it.

What is wrong with a Sales Pitch?

The Problem with a sales pitch is that the moment a person realises that you are trying to sell something to them, they are less likely to be open-minded about knowing the product.

Alternative: Come across as helpful!

On the contrary, when you OFFER something, you are coming across as being helpful. It is more effective because offering something shows your genuine intention of helping rather than selling.

Why?

When a person is looking for something or trying to solve a problem, and you offer a product or service as a solution to his/her problem, there are much higher chances that the person will look into it with an open mind.

Offer is Better Than a Pitch

Such an act of offering something without selling, helps you earn the customer’s trust. This, in turn, will improve the chances of the customer coming back to you.

When you offer something, the customer sees its value and brand. When you try to sell something, the focus is on the fact that “you are trying to sell something to them”.

Build Trust with Customers

So let your customers know that you value them and thinking of them first rather than focusing on how you can gain by selling you something.

Help your customers and you are more likely to get a sale. And not just once but recurring sales.Because once you have your customer’s trust, they will prefer buying from you even if someone else is selling the same product.

And as a bonus, they are also more likely to recommend you to others as well.

Do share your views in the comments

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The post Don’t think of pitching, Think of offering. The offer is better than a pitch. appeared first on Quotes.

As Seth Godin rightly said “You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.”

People are still more likely to believe their friends, relatives or colleagues, or even strangers when it comes to reviews of the brands! You can convince the potential buyers that your product is great and make them buy once. But if it isn’t really what you are portraying it to be, they will soon find out and won’t come back.

You can mislead them once but not every time. And if you are actually delivering much less than what you committed, they will not stop at just not buying from you again. They will convince everyone they come across interested in your brand to not buy from you too.

Just like you can use the power of the digital medium to advertise your products and services, the customers can too, to leave reviews and ratings and vent out about their experience on social media.

And no matter how good the ratings are online, if someone shares a negative experience about a brand, people will be skeptical of buying from that brand. They may even share the story further even though they have not experienced it personally.

So, deliver what you promise or more, but never less. Don’t try to mislead the customer for small gains. Think long-term. Make your product or services stand out and strive to create a long-term relationship with your customers!

The post You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience. appeared first on Quotes.