That is another way of saying you can’t just keep marketing and telling people you are the best or your products are the best and expect high & sustained conversions… ‍

You have to back them up with proven quality & results and follow it up with providing the best customer experience!

A comedian can’t stand in front of an audience and tell them he’s funny! He has to tell the joke and let them decide!

Same way, ultimately it is your customers or clients who will decide if you are good and that is what will do the trick!

If they find you good, they will not only be your loyal customers but also your ‘marketing agents’. They will vouch for you and spread the word about how good your brand is without you having to tell them!

And that is the best form of promotion you can ever get! So don’t just talk about your brand. Become the brand, people would talk about!

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Connect with the clients on a personal level, maybe a face to face interaction, know their exact requirements, and provide a solution tailored for them. It will set you apart as a brand!

People trust more when they know there is someone they can reach out to if they have concerns!

So, ultimately, as Gary Vaynerchuk rightly said, the brands that can connect with the client in a real way will win!

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But just writing a good piece of article and hoping for it to do wonders is not going to work. It has to connect with your audience.

Identify your target audience. Understand what they are looking for and then write as if you were trying to solve one of their problems in a way that they can easily understand.

If the reader doesn’t understand what you have written or does not find what he/she was looking for, then it has no value for them.

At the same time, if they connect with it, chances are they will explore more and also share it further.

And remember, readers sharing your content with others is a lot more valuable than you sharing your content on multiple platforms yourself. People are more likely to trust other people recommending a brand rather than the brand itself.

So make sure, you are writing the content with your audience in mind.

As Jamie Turner said – The only way to win at content marketing is for the reader to say, “this was written specifically for me”.

Do you agree? Share your views in the comments below

For more tips, tricks and tutorials, follow us at  @amazing_marketer

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As Seth Godin rightly said “You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.”

People are still more likely to believe their friends, relatives or colleagues, or even strangers when it comes to reviews of the brands! You can convince the potential buyers that your product is great and make them buy once. But if it isn’t really what you are portraying it to be, they will soon find out and won’t come back.

You can mislead them once but not every time. And if you are actually delivering much less than what you committed, they will not stop at just not buying from you again. They will convince everyone they come across interested in your brand to not buy from you too.

Just like you can use the power of the digital medium to advertise your products and services, the customers can too, to leave reviews and ratings and vent out about their experience on social media.

And no matter how good the ratings are online, if someone shares a negative experience about a brand, people will be skeptical of buying from that brand. They may even share the story further even though they have not experienced it personally.

So, deliver what you promise or more, but never less. Don’t try to mislead the customer for small gains. Think long-term. Make your product or services stand out and strive to create a long-term relationship with your customers!

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