But what we focus on instead, is Google. We try to write content for google, wether it makes sense or not which does not go too far. You can get success in the short term but in the long run it is happy readers who will get you places.

Not saying that following the guidelines and optimizing content is not important. It is. In fact, it is very important. But what needs to be understood is that guidelines are themselves an attempt to make the content great for the user.

Be assured, if everyone loves your content, all ranking factors will be covered on their own and you will rank well on Google!

Wendy Piersall rightly said – “Google loves you only when everyone else loves you first!”

So, if you want Google to love you, focus on creating quality content that your audience will love to read and share!

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