As long as it adds value for your audience, wether it is just a line of text, an article, social media creative, infographic, audio, video – it is a content.

The term reader is no longer for someone who is reading long articles or books. Readers today are consuming information in various forms.

Providing value is more important than the medium itself.

Always keep in mind that ‘Content is anything that ADDS VALUE to the reader’s life’. If your content is in any other form. And your audience does not necessarily be a ‘reader’. They could be watching your video or hearing your podcast.

But ultimately, whoever is your audience, your content should add value to them.

So just use the medium you are good at to put across your views, share your knowledge, or engage your audience.

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